CCTV brand strategic
1、Founded in 2004, one of the founding companies in the industry.
2、It is located in Jiashan, Zhejiang, adjacent to Shanghai and Hangzhou, with convenient transportation.
3、The registered capital is 35 million RMB.
4、It covers an area of 26,000 square meters and a building area of 23,000 square meters.
5、The industry's first finished curtain production line.
1、Passed GB/T28001, ISO9001, ISO14001 certification.
2、Private custom core positioning.
3、The main honors include: “Top Ten Brands in China's Curtain Industry”, “Famous Brands in China's Curtain Industry”, “Top Brands for Users in the National Curtain Industry”, and “National Innovation Leadership Brand”.
4、CCTV advertising cooperation brand.
（1）Send samples, do not spend money on the sample: according to the first batch of funds, the highest 200,000 samples;
（2）Send decoration, free image store: According to the store area, the maximum subsidy per square decoration is 600 yuan;
（3） Send the materials: according to the first batch of funds, the highest delivery 10,000 yuan opening materials package;
（4）Sending an annual return: according to the annual task completion rate, the highest 3% rebate.
（1）Free event planning and team support;
（2）Free store design;
（3）Free home guidance;
（4）Free design, installation and sales of all-round training.
1、1to1 help mode: National preparatory sales and service center, stationed in the consultant sales team to achieve one-on-one personal assistance to agents.
2、Curtain 3D design software, better help curtain sales, improve the signing rate.
1、Main private custom curtains,Mainly in the mid high market.
2、Provide more product value-added services, allowing users to have a great value experience.
3、Formulate an agency and distribution price system to allow agents to obtain reasonable profit margins.
4、Strict price protection mechanism to prevent confusing goods and terminal prices.
Created a pattern of sporadic orders, suit craft, standardized production lines, and fast supply of finished products in the industry.In China, the first complete curtain chain sales system was launched.
1、A number of national patent technologies.
2、Signed a famous European designer, led the design team, and spread the attitude of European life.
3、Provide full-room private custom-made, one-stop solution to the needs of home curtains.
4、Be the first to launch a trial service,Let first users try and then buy,create a differentiated route for products and experiences.
5、Products are sold to North America, Europe, Japan and South Korea, Southeast Asia, the Middle East, Hong Kong, Macao and Taiwan and other countries and regions.
1、Pursue the concept of development with quality reputation.
2、The product quality is strictly required by export standards, and it has been rated as “China Green Environmental Protection Product”.
3、The clean rate, gram weight and environmental requirements of our fabrics have reached the best standards in the industry. The clean rate of our fabrics has exceeded the standards of export to Europe and the United States.
4、The research and development of new products is 100% inspected, and it is put into production after reaching the standard.
5、The production process is the best in the whole industry. It is produced by the suit process line. The product has to undergo 4 quality inspections before leaving the factory. In order to reflect the beauty of the stitches and increase the tightness of the sewing, the side of the curtain is equivalent to the threshold of the suit. Look straight and smooth; the seams of the seams are all covered with a seam and then edging. Use the best accessories with the brand name "Brand Guarantee, Durable".
1、Free disassembly and repair of curtains for life.
2、Free design, WYSIWYG.
3、Free installation, professional installation specifications.
A few days ago, Bujiadi signed a contract with CCTV and officially became a CCTV cooperative brand! On April 2nd, it officially landed on CCTV, and it was broadcast on CCTV2 and CCTV7. The launch of Bujiadi's commercials not only highlights Bujiadi's strong brand strength, but also a wonderful bloom of Bujiadi's brand image. With the help of CCTV, Bujiadi narrows the distance with consumers. It is a major move to expand the brand’s influence throughout the country
As the largest, most valuable and most influential strategic media in China, CCTV has its influence throughout China, with a wide spread of information and a large number of people. CCTV has a strong influence, force and credibility on consumers. This time, CCTV has reached a strategic cooperation with Bujiadi.Bujiadi wants to convey to the public not only an advertisement, but an endorsement of influence, authority, public trust and high level.
In 2018, Bujiadi unswervingly took the customized route. Bujiadi clearly put forward the brand positioning of “private custom curtains”, which is not only the direction and guidance of its brand development, but also the “customized” commitment of Bujiadi to consumers. Bujiadi will continue to adhere to the "quality, service, innovation"-oriented corporate philosophy, to provide consumers with better and more authentic products and services, to give consumers a more warm, more personalized, more elegant home. I believe that in the near future, the focus and professional quality of the Bujiadi brand will surely penetrate every consumer through CCTV and other senior media.
Bujiadi took the launch of CCTV advertising as a new year's development opportunity, and will soon set off a brand storm in the national curtain industry! The new commercial film of Bujiadi private custom curtains has been launched on April 2, and it is broadcast on CCTV2 and CCTV7. Please pay attention!